1 in 6 young people in Denmark feels lonely – often even when surrounded by others. For many, opening up feels too vulnerable or even shameful. Together with Ventilen, a voluntary youth organization, we created a heartfelt campaign for telco brand Call me to break the silence and confront loneliness head-on.
The hero of the campaign is a 150-second film that shows how loneliness can exist even in social settings – breaking down stigma and nurturing genuine connections. Built around a classic graduation speech with an unexpected twist, it gives voice to the unspoken thoughts and feelings many young people keep to themselves.
My role: Creative Director
Agency: Brandhouse
Brand: Call me
Copywriter: Maj Erstrup
Art Director: William Barfoed
Director: Stefan Pflug
Production: Holy Ravioli
