1 in 6 young people in Denmark feels lonely – often even when surrounded by others. For many, opening up feels too vulnerable or even shameful. Together with Ventilen, a voluntary youth organization, we created a heartfelt campaign for telco brand Call me to break the silence and confront loneliness head-on.
The hero of the campaign is a 150-second film that shows how loneliness can exist even in social settings – breaking down stigma and nurturing genuine connections. Built around a classic graduation speech with an unexpected twist, it gives voice to the unspoken thoughts and feelings many young people keep to themselves.
To ensure the message reached as many as possible, the film was part of a 360 campaign that included a wide range of touchpoints – from emotional out-of-home installations to engaging activations. These elements extended the campaign's reach beyond the screen and into the real world, sparking conversation and creating space for young people and their loved ones to reflect, relate, and respond.
My role: Creative Director
Agency: Brandhouse
Brand: Call me
Copywriter: Maj Erstrup
Art Director: William Barfoed
