The Podimo brand needed a clear direction and a visual facelift. I led the development of a new Brand Framework and Brand Guidelines – covering logotype, icon, colors, typography, grid, tone of voice, Sound Ident, and other key brand elements.
I guided the creative process and ensured consistent implementation across all markets and channels with great help from my Global Creative Team.
My role: Global Executive Creative Director
Brand: Podimo
Design Agency: BOLD Scandinavia
Design Lead: Jacob Ziegler
